Client: Hublot, Abu Dhabi, UAE

Objective: Create an indoor live sand sculpture of the latest luxury watch model. Present the sculpture in an artistic frame/tableau under the audience’s eyes. Deliver a unique and memorable performance to highlight the exclusivity of the event.

Event: A live show performance held during the exclusive unveiling of Hublot's latest watch model. The event took place in Abu Dhabi in front of 300 VIP guests and high-value clients. The audience witnessed the meticulous creation of the sculpture, combining artistic craftsmanship with Hublot's luxury branding.

Results:
Memorability: The originality of the performance created a lasting impression among VIP attendees.
Brand Experience: Enhanced Hublot's image as an innovative and creative luxury brand.
Engagement: Guests were captivated by the live creation process, fostering stronger emotional connections with the brand.